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From record trading to rising threats: Preparing retail for a high-stakes Festive Season
Home > From record trading to rising threats

From record trading to rising threats

10 December, 2025
Every year, the retail calendar shifts further forward, and November 2025 confirmed just how dramatically the landscape has changed. What was once a single day of promotional activity has evolved into a full month of heightened demand, nonstop trading, and intense digital movement across Southern Africa and the UK. Retail is no longer a short seasonal spike. It is a continuous curve of activity that begins long before the Festive Season truly arrives.

For shoppers, this moment is deeply human. It is the parent searching for the most affordable deal. It is the student buying essentials they have put off all year. It is the family preparing for December gatherings, stretching budgets and comparing prices across apps and aisles. Millions of personal decisions unfold at the same time, creating an economic pulse that is felt across every region.

And while this plays out across malls, websites, and checkouts, something quieter and more invisible also comes to life: the infrastructure that holds it all together. This is where BCX stands. Not in the foreground, but behind the experience, ensuring that every tap, scan, cart and payment happens without hesitation.

Across environments running on platforms such as ActiveRetail and Dolfin, the activity this year told a clear story about how shopping behaviour is evolving. Consumers shopped earlier and more frequently, engaging with digital channels at levels that would have been unthinkable a few years ago. 

In South Africa alone, more than 367 000 transactions were processed on 28 November, reflecting over R122 million in sales in a single day. Botswana moved through more than 1 100 purchases, totalling over P377 000. Namibia and Eswatini each surpassed 1 100 transactions. Lesotho exceeded M355 000 for the day. Malawi’s high-value purchasing pushed trading beyond MWK 4.6 billion. In the UK, over 36 700 baskets were processed with an average spend of over £27.

These numbers are impressive, but the real story lies behind them.

Zero outages. Zero major incidents. Zero disruptions, even under peak load. This is what resilience looks like in motion.

A full system freeze protected retailers from unnecessary changes during the most sensitive period. Support capacity increased. Monitoring channels stayed active from early morning until late evening. Technical teams acted instantly at the smallest sign of risk. Whether the trading was supported by centrally hosted systems like ActiveRetail or Dolfin, or by client-site environments such as Retail Office and UltiSales, the focus remained the same: stability, protection and uninterrupted performance. Stability became a competitive advantage, and reliability continued its rise as one of the most powerful drivers of long-term customer trust.

People do not see the servers, the engineers or the data queues. They see speed. They feel safe. They trust the experience. BCX protects that trust.

But as the industry reflects on a record November, caution remains essential. Festive trading is now fully underway, and the risks associated with elevated digital activity continue to rise. SABRIC reported an 86% increase in digital banking fraud in 2024, with associated financial losses rising by 74% to more than R1.8 billion. Over 98 000 incidents were recorded, many originating through mobile channels. Threat actors are now using artificial intelligence to imitate trusted voices, clone customer support interactions, generate synthetic identities, and build counterfeit payment pages so convincing that even seasoned shoppers struggle to differentiate real from false.

The threat landscape is evolving quickly. Consumers are exposed to AI-generated voices that imitate authority, fraudulent shopping apps that mirror trusted brands, and manipulated QR codes designed to redirect them to malicious sites. The Festive Season intensifies these risks because it combines high traffic, urgency, and emotional decision-making. People shop faster, click faster, and verify less.

Retailers must protect customers long before a transaction reaches the point of sale. This means real-time visibility, adaptive fraud detection, and infrastructure built to scale instantly as demand surges. This applies across every retail platform, regardless of whether the trading system is cloud-hosted or locally deployed.  

These pressures will continue throughout December into mid-January as holiday shopping, gifting, travel and back-to-school cycles converge into one extended peak. Awareness and practical habits are now essential. Here is what matters most during this period:

Practical habits for consumers

    • Verify websites, QR codes, and links before engaging
    • Use trusted apps and remove those no longer needed
    • Monitor account activity through real-time alerts
    • Pause before responding to unexpected messages or support calls

Practical habits for retailers

    • Strengthen monitoring during extended trading hours
    • Maintain freeze periods until peak season concludes
    • Ensure clear escalation paths for immediate intervention
    • Update fraud-detection rules based on real-time behaviour rather than historical patterns

The lesson from November is clear. When systems remain stable, secure, and predictable, retailers operate with confidence and consumers experience safer, more seamless journeys. When infrastructure keeps pace with the speed of shopping behaviour, trust and growth become possible. The Festive Season will always bring elevated demand, but it does not need to bring elevated risk.

This is the time for retailers to reinforce operational resilience, strengthen cybersecurity posture, and remain alert to fast-changing behaviours. It is also the time for consumers to stay cautious, verify before engaging, and remain mindful of offers or messages that feel out of place. November illustrated what happens when preparation meets capability. December will reveal who can sustain that level of performance through the most critical weeks of the year.

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